Search Engines

Being positioned well in the popular search engines can have a dramatic effect on the amount of people visiting your web site. To increase coverage of your web pages over the Internet we will submit your site to a number of popular search engines.

Click here for our current submission list of search engines

In practice most site traffic comes from the most popular search engines such as AltaVista, Exite, MSN, Webcrawler etc. For this reason we will tailor your home page to score well with these first, prior to the less popular sites.

The difference between being ranked highly with well visited search engines and those that are more obscure will be the difference in receiving one visitor a week or 1000 per day.

Site Submission

A crucial factor that is frequently overlooked in submitting manually to the various search engines that it is vitally important to continually verify and submit your pages on a regular basis. Some search engines can drop your site without notice or not even register your pages after an initial submission. This is where constant monitoring of your web pages that our listed within each search engine is important in order to maintain your ranking.

InfiniteZero's expertise in search engine indexing can help you improve your web pages so they score more favourably with various search and also submit and report back to you during and after the submission period.

'Doorway' Pages

Doorway pages are essentially pages that are optimised to rank well on a particular search engine. As each search engine indexes pages differently it is almost impossible for any one single page to rank well on every search engine. For example, AltaVista may favour pages with 800 words on the page, where Exite may favour 400. It becomes obvious that there is no one way to design your page to appeal to both engines and score highly with each. The solution to this problem is to create separate modified pages for each search engine. These ‘doorway' pages act as alternative routes to your site and are tailored to rank well on a particular engine under specific keywords and/or phrases.

In summary, a ‘doorway' page can be any page on your web site or a specially designed introduction page, it's your choice.

As part of Package 4 we will create 25 doorway pages designed for five top search engines (AltaVista, InfoSeek, Hotbot, Exite & Lycos) based on your 5 keywords/phrases,

ie 5 words x 5 sites = 25 doorway pages.

Click on the ‘Products' tab for more information.

Reports

In order for you to see that we are submitting your site we will send you reports detailing the results of the submission process. These reports will help provide you with a benchmark with which you can review your site's performance during and after the submission stages. The reports which you will receive (dependent on package ordered) are as follows:

1. Concise Summary Report (Packages 3,4 & 5)

This report shows how well your chosen URL is performing for each of the popular search engines. It provides a quick snapshot of how you currently rank for all chosen keywords. It also shows your last reported positions so you can see whether you're improving, declining, or remaining the same. Last reported position is the last reported BEST position you achieved. The page that achieves that position could vary over time.

2. URL Verification Report (Packages 3,4 & 5)

This report shows you whether or not your site has been indexed with a particular search engine. This is useful for detecting pages that were "dropped" by a search engine, or pages which never got indexed. In a perfect world, this would not be necessary. Unfortunately, many engines limit the size of their database, so they'll drop out pages almost at random to stay within those limits. Those that know to resubmit stay in there, the rest miss out.

3. Standard Appraisal Report (All Packages)

The Standard Appraisal gives you our conclusions and recommendations on how to use the results from the Concise and URL Verification Reports to improve your site/page ranking. This report can provide an understanding of the processes involved in achieving and maintaining a high search engine position.

4. Detailed Site Appraisal (Package 4 Only)

If you want to improve on your current ranking or you want to get a higher position than your competitor a detailed analysis of your web page is vital.

Initially we will compare your site with the top 5 sites listed with each of the popular search engines.

We will tell you how to improve your web pages to score more favourably. With this report you will be able to develop more competitive web sites now and in the future.

For more information click on the ‘Products' tab.